SOURCES & FURTHER READING
Follow the question.
Choose the source that helps with the decision in front of you.
These books, conversations and definitions informed the field guide. The worked examples, messages and tools are original Gratona material.
7-Figure Fundraising ↗
Trevor and Tarren Bragdon
For the work of coordinating a donor’s experience across a team.
Open the related guide →Creating Second Time Repeat Donors ↗
Randall Hallett · Hallett Philanthropy, episode 233
For thinking through what follows a first gift and how a welcome can be relevant to that donor.
Open the related guide →Engaging Your Board as Champions, not Just Fundraisers ↗
Terry Axelrod · Bloomerang
For the role board members can play in opening conversations and making connections.
Open the related guide →Trauma-Informed Storytelling on the Fundraising Stage ↗
Jenna Watanabe with Maria Bryan · When Bearing Witness, episode 56
For decisions about consent and how people are represented in fundraising stories.
Open the related guide →Fundraising Effectiveness Project terminology ↗
Fundraising Effectiveness Project
For checking the definitions behind a donor-retention calculation. Match the definition and period before comparing a benchmark.
Open the related guide →Donor Bill of Rights ↗
Association of Fundraising Professionals
For expectations around information, acknowledgement and respectful treatment.
More practitioner conversations
387. How to Build the Infrastructure to Succeed in Fundraising - Mary Hackett — We Are For Good
Mary Hackett
How to Approach Donor Stewardship in Planned Giving - Veritus Group
Richard Perry / Jeff Schreifels / Bob Shafis
Keep, Lift, Move: The Three Objectives of a Successful Mid-Level Program [Podcast Episode]
Lisa Robertson / Kara Ansotegui
Personalized Communications: The Key To Donor Retention
Valerie Harris
[VIDEO] Using Stewardship to Keep Donors Happier Longer
Claire Axelrad
[VIDEO] Donor Retention Isn't Speed Dating
Lynne Wester
Increase Retention for #GivingTuesday Donors
Steven Shattuck
How the Donor Participation Project Builds Community
Louis Diez
Creating Magic in Every Moment: Personalizing the Recurring Donor Experience
Mallory Erickson
Storytelling: The Secret Sauce to Fundraising Success - Thompson & Associates
Lynn Malzone Ierardi / Eddie Thompson
How Storytelling Can Up Your Fundraising
Joan Garry
#18 - Fundraising: How Storytelling Helped Achieve a Single Gift of $27.1 Million - and More With Tammy Zonker of Fundraising Transformed — Unveild
Tammy Zonker / John Azoni
The Power of Sharing Stories — Fundraising Growth Now! Podcast — RSC Associates
Bob Swaney
Episode 016 - Effective Nonprofit Storytelling - Nonprofit Fundraising
Jeremy Reis
Four Pillars of Donor Retention: Techniques and Strategies to Retain Donors and Grow Revenue
Lynne Wester
#356- The Trust Crisis in Major Gift Fundraising with Greg Warner - Nonprofit Lowdown | Wave AI Podcast Notes
Greg Warner / Rhea Wong
The Art of the Ask: Part 2 — Fundraising Growth Now! Podcast — RSC Associates
Catherine Heitz New