Review Event Results and Follow Up
Updated 2 weeks ago
Review Event Results and Follow Up
Use event results after registration opens, during the event, and after the event to understand attendance, revenue, sponsors, giving, and follow-up opportunities.
The event workspace summarizes registration, check-in, gross revenue, ticket revenue, sponsor revenue, auction or fixed-price item revenue, donation add-ons, discounts, fee coverage, deductible amounts, and non-deductible amounts.
The Insights area summarizes event revenue, attendance, ticket mix, sponsor activity, check-in timeline, and follow-up segments.
Review registration and attendance
Use the event overview and guest list to answer questions like:
How many people registered?
How many checked in?
What is the attendance rate?
Which ticket types were used?
Which guests are tied to tables?
Which guests were no-shows or cancelled?
The Guests table lists name, email, status, ticket type, and table, and is used to review attendance and update seating before the event. Order and purchaser context is available in the Attendees CSV export.
Reconcile event giving
Use Insights for event revenue summaries and Finance CSV for order and payment details. If you have access to Orders, use it to review individual orders.
Review:
completed and pending revenue
ticket revenue
sponsor revenue
auction or fixed-price item revenue
donation add-ons
discounts
fee coverage
tax-deductible amount
non-deductible amount
payment status
receipt status
QuickBooks event revenue fields when configured
The Giving area is labeled Sponsor fulfillment and displays sponsor packages and deliverables. For event revenue and order details, use the Insights area or the Finance CSV export.
Export event records
Use exports when finance, event staff, or follow-up teams need a spreadsheet.
Attendees CSV
The attendees export includes guest identity, ticket type, order number, purchaser, table, status, checked-in time, ticket code, and QR status.
Use this export for event-day backup, attendance review, table review, and no-show follow-up.
Finance CSV
The Finance CSV export, available under Insights > Event report, includes purchaser, donor ID, order status, payment status, payment method, gateway, transaction ID, promo code, subtotal, discount, fee coverage, donation add-on, sponsorship revenue, deductible and non-deductible amounts, total, donation ID, receipt timing, sponsor packages, and conversion intents.
Use this export for reconciliation, receipt review, and finance handoff.
Track sponsor fulfillment
Use sponsor tracking when sponsor packages include deliverables.
Review each sponsor's package, contact, logo, included guests, public visibility, and deliverable statuses. Mark deliverables as pending, in progress, completed, or waived as work is finished.
The sponsor area tracks sponsor package details, included guests, logo information, and deliverable fulfillment.
Send event communications
Use event communications when you need confirmation, reminder, thank-you, no-show, sponsor, recurring gift, sponsorship, or campaign follow-up messages.
Templates can use event shortcodes such as event name, event date, location, order number, ticket details, receipt details, sponsor details, and manage links. Drafts can be scheduled relative to event activity when the communication type supports it.
Before sending or scheduling a communication, confirm:
the audience segment is correct
the subject and body match the event
receipt or tax language matches the order data
approval rules for your organization have been followed
donor email suppression and notification preferences are respected
The Communications area keeps event confirmation, reminder, thank-you, no-show, sponsor, and follow-up message drafts together.
Use follow-up segments
Use post-event segments when you want to turn event activity into next actions.
Events can summarize groups such as:
attended and gave
attended with no gift
no-show
sponsor package buyers
potential sponsorship prospects when the event is linked to a recipient group
Use these groups to plan thank-you messages, no-show follow-up, recurring gift asks, sponsorship asks, sponsor renewal work, or campaign follow-up.
Use Reports Hub for reusable reporting
Use the event workspace for live event operations and quick exports.
Use Reporting and Analytics when you need reusable Events reports, scheduled exports, or broader reporting across event orders.