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Gratona
Gratona CRM

A modern nonprofit CRM for relationship-driven fundraising.

Manage donors, households, organizations, gifts, tasks, notes, communication history, segmentation, and reports in one clean system.

app.gratona.com/app/donors
MA

Maria Alvarez

Active

[email protected]

Assigned fundraiser: Aida

Highlights

Giving this year

$4,200

6 gifts

Last year

$3,150

5 gifts

Lifetime

$18,400

Since 2017

Active commitments

2 active

Monthly + pledge

Payment readiness

Ready

Card on file, valid

Communication readiness

Email + SMS

Opted in

Next touch

Thank-you dueDue Fri

Friday, May 30

Household

2 members

Alvarez household

Everything a development team needs, nothing it has to fight.

Gratona CRM is built for the way nonprofits actually steward relationships: people and households first, clean records, and clear ownership.

Donor profiles

One durable record per donor: contact details, giving, commitments, notes, tags, documents, and the relationship owner, without duplicate rows.

Household and organization records

Spouses, families, foundations, businesses, and churches modeled the way fundraising actually works, with giving rolled up where you need it.

Activity timeline

See the full relationship in one place: gifts, emails, calls, meetings, notes, and events on one chronological timeline.

Tasks and ownership

Turn follow-up into assigned work. Every donor has a clear owner; every task has a due date and lands back on the record when done.

Communication history

Emails, letters, texts, and portal messages logged where the relationship lives, so anyone on the team can pick up the thread.

Segmentation and custom fields

Slice your base by giving, engagement, program, or any custom field you define. Build the segment once and reuse it in appeals and reports.

Gift and recurring giving history

Every gift, every commitment, on the record.

One-time gifts, recurring giving, pledges, soft credits, refunds, and failed payments, attributed to the right donor and designation. Finance and development read the same numbers.

  • Recurring giving and pledges tracked next to one-time gifts
  • Designations, programs, and campaigns on every transaction
  • Receipts and statements generated from the same record
app.gratona.com/app/donations

Donations

Giving operations
1,058 rows
DonorProgramTypeDesignationMethodAmountDate
MA
Maria Alvarez
EducationRecurringKampala FundCredit card$32.00May 29
DO
Daniel Osei
MedicalOne timeGeneralCash$200.00May 29
GM
Grace Mbabazi
EducationRecurringRiverside TrustCredit card$32.93May 28
EW
Eleanor Whitfield
Major GiftsOne timeCapital CampaignCheck$25,000.00May 28
AF
The Aldridge Foundation
ProgramsOne timeClean WaterACH$12,500.00May 27
SA
Samuel Adeyemi
NutritionRecurringMeal SponsorshipCredit card$45.00May 27
PN
Priya Nair
EducationRecurringKampala FundACH$60.00May 26
JO
James Okonkwo
MedicalOne timeEmergency CareCredit card$1,200.00May 26
RT
Riverside Trust
Major GiftsOne timeEndowmentCheck$128,400.00May 25
LT
Leah Tendai
NutritionRecurringGeneralCredit card$24.00May 25
Showing 10 of 1,058Page total $167,493.93

Donor Health Dashboard

Total Donors

1,248

+64 this month

Retention Rate

91%

+3% vs last year

Avg Lifetime Value

$2,840

+$120 vs Q4

Churn Rate

4.2%

-0.8% vs Q4

Donor Segments

Monthly Recurring48639%
Annual Givers31225%
One-Time Donors29824%
Lapsed (90+ days)15212%
Reporting

Board-ready answers without spreadsheet merges.

Giving, retention, donor health, and program coverage compose across the same records. Build the view once, schedule it, and stop rebuilding it the night before the board meeting.

An AI-ready data foundation

Clean records pay off twice.

A CRM this clean is valuable on its own. It also means that when your team is ready, Aida, your AI development teammate, can summarize donors, draft follow-ups, and prepare reports from trustworthy data, with every suggestion reviewed by your team. Start with the CRM. Add Aida when you are ready.

See your donor data in a CRM built for stewardship.

Book a demo and walk through donor records, households, giving history, tasks, and reporting with our team.

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Nonprofit CRM & Donor Management Software | Gratona